Archive for February, 2011

How To Use A Tell A Friend Script To Drive Traffic Today

How To Use A Tell A Friend Script To Drive Traffic Today

More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.

Tell A Friend Script

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.

Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

Tell A Friend Script Availability

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.

Changing the Script

Changing the Script

 

“If you always do what you always did you’ll always get what you always got.

If you want to get what you never had, you have to do what you never did.”

 

Many times we find ourselves stuck in a negative cycle, especially with respect to certain people; parents, spouses, parents in law, friends; where with great regularity we find ourselves miserable, angry or otherwise in pain. Every time this happens we tell ourselves, ‘Never again. I will never let that happen again.’ But lo and behold we find that the next time around, in the same entirely predictable way we are enacting the same script all over again.

 

I don’t know how many of you have seen the play, ‘The Mousetrap’; the longest running play in London. It has been running for several decades. Naturally many of the original actors have retired. Some have died. Many new actors have come into the roles. But you know something; very strangely, the ending is always the same. Now isn’t that so strange??

 

‘Ha!! Ha!!’ you laugh. ‘How can you call it strange?’ you ask. ‘After all the script is the same. So how can the ending be different?’

 

‘Ha!! Ha!! Indeed’, I say to you. ‘Apply the same logic to your life Sir. Remind yourself that if you want a different ending, changing actors is no use. You have to change the script. See?

 

Cut to your real life’s negative cycles – many people change actors. They get divorces, marry again, change jobs, change friends, cut off relations with parents (they can’t change those can they?) and so on. And a couple of years into the new relationship they find that the same problems have resurfaced. And they are surprised. I always tell them to go and watch ‘The Mousetrap’. Not perhaps for the usual reason but to drive home the point that the problem is not with the actors but with the script.

 

So what can you do?

 

Well here’s my solution.


I call it my 3 – step solution:

 

Stop dead in your tracks
Take back the control into your own hands
Then do the opposite of what you normally do

 

1. Stop dead in your tracks

Remember that until you are in the cycle, it will move in the same direction it always did. So get off. Stop in your tracks. Break the cycle. How? Tape your mouth. Say nothing. Leave the room. Pretend you are having a heart attack. Go to the toilet. Knock over the water – do anything but don’t say that thing which is on the tip of your tongue. DO NOT REACT.

 

2. Take back the control into your own hands

DO NOT REACT: Remember that when you are reacting you are merely demonstrating that you are a puppet on a string. You are moving in whichever direction the puppet master pulls the string. So break the string. Let him pull it whichever way he wants to. Since it is not connected to you, it will not affect you. Remind yourself that NOBODY CAN MAKE YOU FEEL ANYTHING. People do whatever they want to. YOU DECIDE HOW TO REACT. So stop reacting. Instead RESPOND. What is the difference?

 

Responding is what you consciously choose to do. Reacting is what someone else makes you do. So instead of reacting, respond. What does that entail? Well, for one thing, it requires that you stop (refer to step 1 above) and think about what is happening. Then it requires that you think of what is the best way to deal with it. Not what is the ‘natural way’ or the ‘instinctive way’ but ‘the best way’

 

Remember that what is instinctive or natural is not always what is best. Emotional maturity is to act deliberately and consciously. To do what may not be natural but is wise, useful and productive. To do that you have to ask yourself another question, ‘What is the result that I want from this interaction?’ Then do that which will get you that result. Not what you are dying to do to score some cheap point. So stopping in your tracks is essential.  Remember, anger is natural. Controlling it is not.


3. Then do the opposite of what you normally do

There is a famous story of President Harry Truman (I think it is about him. Forgive me please if I’ve got the wrong president) who was locked in an argument with someone. It got to a point that when he was about to say something, the other man said, ‘Don’t even bother. I know exactly what you will do.’ Harry Truman stood up, did a summersault on the carpet of the Oval Office and said, ‘I bet you didn’t think I’d do that?’ That broke the cycle.

 

So do the opposite. Suddenly hug your mother in law and kiss her. Maybe she will have a heart attack and your problem will be solved. Or even better she will see the error of her ways. Do the opposite of what you normally do. A good way is to be especially nice to those who are nasty to us. Be good to them. Serve them. Be especially thoughtful. And do it sincerely. That is important. Insincerity always shows up and causes more problems. Acting can’t be sustained. Be sincere. And be consistent. Don’t be nice only once. Be nice always.

 

The Prophet Muhammad (SAS) said, ‘I guarantee a palace in the middle of Paradise to the person who has the right but gives up his right for his brother.’ He said that because that is tough to do. So do the opposite. What is the best ‘opposite’ for you to do? Well, it is your life, see? So think about it for yourself. One rule though – it has to be the best that you can do. Not simply something to score points against the other person.

 

Because remember the fundamental rule? When life presents a problem for us to solve, if we solve it, we go ahead. If we don’t, the same problem will comes back to us again and again until we solve it. Complaining changes nothing. The problem has to be solved to show that we learnt our lesson. After all there is a reason for the problem to come in the first place, see? Nothing is without purpose. So we need to graduate from one class to the next. Until we are in the same class, no matter how many schools we change, it is still the same class, same exams, same books, same lessons; until we pass the exam. Only then will we be permitted to move to a higher class. So the sooner we demonstrate that we learnt our lesson, the sooner will be our graduation.

 

In conclusion, remember it is not about changing actors but about changing the script. You are the director. It is your play. But you are not the audience. So you have to act.

 

Six Myths about Nulled Scripts, or There’s No Such Thing as Free Lunch

Six Myths about Nulled Scripts, or There’s No Such Thing as Free Lunch

Once every so often our customers are asking us how come on some websites our software is sold at a fraction of price or is even free. They further ask how come they have to pay for the software if they can download it for free.  Those questions are legitimate and deserve a separate article below.

Most of you have already seen popular software brands and packages available on certain websites such as Germany-based Rapidshare and the likes. The software is offered free of charge or for a nominal price with the labels “Nulled” or  “Software Name + keygen”, etc.  This essentially means that the software anti-piracy mechanisms have been illegally tampered with or re-engineered. This is a common plague that the entire software industry is suffering from to a certain degree, and the more popular the software becomes, the more frequently its defenses are being tested (sometimes successfully).

Many potential customers share one or more of the six common myths about the use of nulled scripts. Let us take a closer look at those myths:

Myth #1.The software manufacturers can’t really find me, John Doe, since the Internet is soo huge, right?

Truth: Wrong. Most script manufacturers use one or more techniques to trace locations where active script copies are installed. Many of such techniques are disabled by reverse engineering, some still remain active or are remotely activated by the manufacturer (which usually kills the software or maybe even something else).

Also, it is not all that difficult to carry out a sophisticated search and find illegal copies scattered all over the world. A Google Labs creation, Google Code Search, is an awesome tool just for that.

Myth #2. They won’t bother to spend time on chasing me around.

Truth: Only some won’t. Others will track you down, and if you happen to be in an appropriate jurisdiction, they will sue you and take away your money, business and reputation. Others may be too small or care less if you are using their product without paying you, but at some point things can change all too quickly.

In many countries, the software manufacturers won’t chase you, but the police will. Messing about with OPIP (Other People’s Intellectual Property) in Europe will most likely get you into serious trouble with the law.

Myth #3.  It’s the same software as its paid version, but it’s free, so why not use the cracked one I can download for free?

Truth:  The software is not always working the same was as its paid equivalent. It may be a cracked copy of a demo with limited functionality, could be poorly cracked and won’t work as intended, may lack some important code or features disabled or improperly reengineered by crackers. Software found on Rapidshare either for free or for a fraction of its real price will most likely be an old obsolete version discontinued a long time ago, or full of manufacturer bugs, or no longer supported, or may be a trial/demo version with limited capabilities. You are also likely to download yourself a trojan or a virus or two along with the crack. One thing you can count on, and that is, you will NOT get any help, updates, or support from the manufacturer.

Myth #4. The software manufacturer will probably support its software anyway because they sell thousands and thousands copies, so how would they know if that’s a legit copy or not?

Truth:  They will most likely know. Don’t count on them using cheap outsourced workforce in the customer relations who doesn’t care about this and just worried about getting through the day. Usually a cursory inspection by the employee will reveal that your copy is a fake, and then all hell will break loose around your website, including a possible visit of police. IP’s are so easy to trace these days after all…

Myth #5. A nulled version is no different from the legit version except that the defense algorithms are disabled.

Truth:  Would not count on that. Reverse engineering is a process that recreates the design logic of the software and its functions. As a result, you may receive hotwired software that may have some or several key or minor functions bypassed.

Moreover, you’re stuck with this version because developers often change the defense logic and any subsequent upgrades may not be possible, or take too much effort to be made operational (remember, you don’t have support, right?).

Myth #6. I am saving a lot of money AND I am fighting for the digitally equal society since I am not ready to pay those fat pigs who ask so much for their software.

Truth:  Yes, you may be saving some upfront money. The money will not go to fat pigs’ deep pockets. Because of that, those notorious software tycoons will have less money to invest in further product development, including paying their staff (which makes up the bulk of the costs as PC’s are cheap as dirt these days).

As a result, less money for software engineers, support and marketing specialists, which means more potential competition on the market for you and your work/projects.

The whole truth is that the fat pigs will most likely continue charging the same amount of money for their products that are usually better than their GNU/GPL equivalents, or will increase prices to recover losses from bad sales.

If you are fighting for the digital equality, simply get yourself a GNU/GPL equivalent of the paid script and you’ll be all good to go.

The above myths show that the only party seriously affected by the illegal use of pirated software will most likely be you. You’ll strip yourself of support, help, and product updates, get unwanted attention from the law and may risk a major lawsuit you don’t have a chance to win in the event your project turns out to be a huge success.  In the process, you will waste more money and time on trying to do everything yourself. Is all of that really worth it?


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